Eighty is the new 20! A demographic shift is creating the so-called “silver” economy and a new and powerful consumer class. Here, we look at how new products and services meet the needs and expectations of an older population, and where standards will help.
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Active ageing
If you think “aged”, “senior” and “elderly” are negative buzzwords, think again!
Businesses, large and small, have begun to use the ageing market as a lens through which to view their strategic plans, according to the World Economic Forum report How 21st-Century Longevity Can Create Markets and Drive Economic Growth. Contrary to common negative perceptions, older adults are creating a new niche market and fuelling growth and innovation.
This issue examines how individuals, businesses and societies will navigate the previously uncharted waters of rapidly ageing societies. Among the experts interviewed are faculty, companies, small business leaders and standards professionals from around the world, in fields ranging from robots to community infrastructures to aesthetic surgery services.
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March/April 2017
Active ageing
Contrary to common negative perceptions, older adults are creating a new niche market and fuelling growth and innovation.
Spotlight
The proportion of older consumers in our society is increasing. It will change the economy in a way we never could have imagined.
Gérard-François Dumont, Professor at Paris-Sorbonne University
Also in this issue
About ISOfocus
Published in English, French and Spanish six times per year, ISOfocus is your gateway to International Standards. Whether a multinational enterprise faced with major decisions or a small business looking for ideas, ISOfocus seeks to provide both the kind of overviews that strategic planners need and the little details that can make a big difference.
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