Reference number
ISO 20671:2019
© ISO 2024
ISO 20671:2019
Brand evaluation — Principles and fundamentals
Edition 1
2019-03
Withdrawn
Withdrawn (Edition 1, 2019)

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  • Status
     : Withdrawn
    Publication date
     : 2019-03
    Stage
    : Withdrawal of International Standard [95.99]
  • Edition
     : 1
    Number of pages
     : 12
  • Technical Committee :
    ISO/TC 289
    ICS :
    03.140 
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